The purpose of our bicycles is to make cycling more simple.
Researching, purchasing, and even riding can be a hassle, between the routine maintenance, flat tires, broken chains, and uncomfortable seats. But it doesn’t have to be. We reassessed every element of the bicycle from the ground up in order to make riding more simple and more enjoyable.
A human being traveling on a bicycle at 16–24 km/h (10–15 mph), using only the power required to walk, is the most energy-efficient means of human transport generally available. Air drag, which increases with the square of speed, requires increasingly higher power outputs relative to speed, power increasing with the cube of speed as power equals force times velocity. A bicycle in which the rider lies in a supine position is referred to as a recumbent bicycle or, if covered in an aerodynamic fairing to achieve very low air drag, as a streamliner.
We believe that your bike should be ready to ride when you are. We’re dedicated to taking the stress out of buying, owning, and maintaining a bicycle.
Everyone deserves a high quality and low maintenance bike at an affordable price. Through innovative design and unparalleled engineering, paired with delivering directly to our riders, we are making that vision a reality.